SERVICES

  • PROJECT OVERVIEW

    • the logo suite consists of a primary logo, a secondary logo, and a brand mark. the three logo variations create the foundation of a visual identity system with adaptable branding assets that allow for consistency, flexibility, and optimization across platforms.

    PRIMARY LOGO

    • the primary logo is the main logo. it often includes the full brand name, a tagline, and the brand mark.

    SECONDARY LOGO

    • the secondary logo is a simplified version of the primary logo. the secondary logo will not include the tagline and might feature a shortened version of the brand name or initials.

    BRAND MARK

    • the brand mark is a standalone graphic element from the primary logo. it could be anything from a single letter to a pictorial icon representing the brand.

    DELIVERABLES

    • primary logo

    • secondary logo

    • brand mark

    • style guidelines for logo usage

    FILE FORMATS

    • all design files will be provided in PNG, JPG, and EPS formats.

    PROJECT TIMELINE

    • 4 - 8 weeks, based on client feedback

    PRICING

    • starting at $1,200

  • PROJECT OVERVIEW

    • the basic branding suite is best for new small businesses needing a foundational visual identity system to represent their brand across platforms. this suite is excellent for clients with simple marketing needs who want to focus on professionalism and consistency.

    LOGO SUITE

    • you'll receive a primary logo, a secondary logo, and a brand mark. all logo designs are provided in various formats suitable for digital and print use.

    TYPOGRAPHY & COLOR PALETTE

    • you'll receive a color palette with hex codes and typography recommendations for your brand. please note typefaces aren't supplied and may need to be purchased separately. if the recommended fonts are open source, your designer may provide files or a link to download the typefaces.

    BRAND GUIDELINES

    • the branding style guide will be a design manual for you or your team to reference. the guide outlines how to use the various digital assets consistently to help you continue to build your brand.

    DELIVERABLES

    • primary logo

    • secondary logo

    • brand mark

    • primary color palette

    • typography recommendations

    • brand guidelines | style guide

    FILE FORMATS

    • all design files will be provided in PNG, JPG, and EPS formats.

    PROJECT TIMELINE

    • 8 - 10 weeks, based on client feedback

    PRICING

    • starting at $2,000

  • PROJECT OVERVIEW

    • the full branding suite is ideal for clients who want to build a comprehensive set of visual assets that represent their brand and shape their brand experience. it is also perfect for clients who wish to refresh and rebrand an established business. this suite builds a cohesive and recognizable visual identity system for your brand across all platforms and marketing materials.

    LOGO SUITE

    • you'll receive a primary logo, a secondary logo, and a brand mark. all logo designs are provided in various formats suitable for digital and print use.

    TYPOGRAPHY & COLOR PALETTE

    • you'll receive a color palette with hex codes and typography recommendations for your brand. please note typefaces aren't supplied and may need to be purchased separately. if the recommended fonts are open source, your designer may provide files or a link to download the typefaces.

    ICON & PATTERN SET

    • you'll receive a set of five custom brand icons and two custom brand patterns that are handcrafted based on your distinctive needs and objectives. these icons and patterns are essential for building brand recognition and shaping brand experience.

    BRAND GUIDELINES

    • the branding style guide will be a design manual for you or your team to reference. the guide outlines how to use the various digital assets consistently to help you continue to build your brand.

    DELIVERABLES

    • primary logo

    • secondary logo

    • brand mark

    • primary color palette

    • typography recommendations

    • icon set x5

    • brand patterns x2

    • brand guidelines | style guide

    FILE FORMATS

    • all design files will be provided in PNG, JPG, and EPS formats.

    PROJECT TIMELINE

    • 8 - 12 weeks, based on client feedback

    PRICING

    • starting at $3,000

  • PROJECT OVERVIEW

    • the process of designing a website begins with branding. the website suite includes the full branding suite. once the branding design is complete, we will create a sitemap and determine your website's primary navigation and layout. the website suite includes up to fifteen unique pages and a client training session to answer questions regarding your website's day-to-day functionality and long-term maintenance. designing a website is collaborative, and client input is necessary throughout the process.

    • please note that the cost of the website suite includes the required branding services. clients with an established brand identity system can request a custom price quote for their website project.

    HOSTING PLATFORM

    • as a squarespace circle member, i currently only design websites hosted with squarespace. squarespace offers unrivaled, award-winning website templates that are customizable in function and design to fit your brand's style and needs.

    DOMAINS & SUBSCRIPTIONS

    • this package does not include purchasing the domain name or the website subscription service. clients can purchase both of these items through squarespace. the hosting subscription price will vary depending on the required functionality and subscription preferences.

    RESTRICTIONS

    • current website design offerings are restricted to portfolio-based websites. portfolio-based websites don't include online shops, educational courses, or custom code and plugins. this website suite pricing does not include website maintenance services. website maintenance services are available with fourteen days' notice for an hourly fee.

    • to complete the website design, clients must provide all copy, photography, and other necessary information. i am happy to offer suggestions for copy, copy editing, creative typography, and language style related to branding.

    DELIVERABLES

    • primary logo

    • secondary logo

    • brand mark

    • primary color palette

    • typography system

    • brand guidelines | style guide

    • custom portfolio-based squarespace website includes up to 15 unique pages

    • SEO sitemap

    • training session

    FILE FORMATS

    • all design files will be provided in PNG, JPG, and EPS formats.

    PROJECT TIMELINE

    • 12 - 16 weeks, based on client feedback

    PRICING

    • starting at $4,000, for clients with established branding and a visual system

    • starting at $6,000, with the full branding suite

  • PROJECT OVERVIEW

    • i offer a variety of add-on design services to meet the unique needs of your brand or business.

    • a la carte services are not limited to the options below, and i encourage clients to email with questions about any design riddle you need help solving.

    DESIGN ASSET SUITE $400

    • brand icon set (consists of five icons)

    • brand pattern set (consists of two patterns)

    SOCIAL MEDIA SUITE, $800

    • social media template set (consists of five templates)

    • profile & banner graphics

    • instagram highlight cover set (consists of five covers)

    STATIONERY & PROMOTIONAL, $350 each

    • business cards (includes two sides, up to three variations)

    • poster design (one side)

    PITCH DECKS & DIGITAL PRESENTATIONS, $800

    • pitch deck and digital presentation template (up to ten unique slides; the client must provide all content and copy)

    DATA VISUALIZATION & INFOGRAPHICS, $250

    • infographic (the client must provide all content and copy)

    PRODUCT & PACKAGING DESIGN, billed hourly at $75 per hour.

    • *all product and packaging design requires a full spec sheet from the production or printing company.

    • product packaging

    • book covers

    • clothing

    • mugs

    • notebooks, etc.