JP GLP-1 COACHING
GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER
SCOPE
Visual identity system, logo system, illustration, products & apparel, social media management, and copywriting.
TEAM
Jenn Pillow, Owner & Lifestyle Coach
Jenn Pillow is the driving force behind JP GLP-1 Coaching. Jenn’s coaching style embraces a fresh, bold, and confident path to transformation, inspiring clients to own their health journey and celebrate joyful living. Rooted in optimism and endless possibilities, the coaching philosophy empowers individuals to unlock the full potential of their GLP-1 medication while building sustainable habits that endure. With dedicated support in nutrition, muscle preservation, and whole-body wellness, Jenn sparks positive change, helping every client feel strong, capable, and eager to reach their personal best.
The creative direction for the brand is a shot of pure energy, modern, vibrant, and alive with possibility. Every crisp design detail pulses with confidence, while active, joy-filled photography pairs with bold color and athletic typography to create a brand world that feels both approachable and aspirational. Each element is an open invitation for clients to step into their own transformation, radiating positivity and showing just how powerful Jenn’s lifestyle coaching can be.
The color palette is unapologetically bold and joyful, a foundation that commands attention and radiates confidence. These colors aren’t just a backdrop; they’re the heartbeat of the brand, infusing every touchpoint with energy and optimism. Carefully balanced, the palette brings harmony and versatility, ensuring the brand feels fresh and cohesive wherever it appears. These hues do more than catch the eye; they amplify the brand’s message, spark recognition, and make this brand unforgettable.
A modern, aspirational, athletic, and playful typography system is at the heart of the brand’s visual style. It balances readability, function, and personality. By mixing clean, energetic letters with expressive details, it lifts the brand’s style and creates an inviting, forward-looking experience for clients. Typography is key to building an aspirational world. It reflects the brand’s energy and builds trust, making every message feel engaging, dynamic, and dependable.
Want to see how the creative direction was presented to the client? Click here to check the deck!