GOOD GIRL
GRAPHIC DESIGNER
SCOPE
Logo, brand, package design, and copywriting.
TEAM
Nola Barre, Creative Director
Good Girl is a vibrant, queer-owned, and operated skincare brand with a bad attitude. It is for bad bitches of any gender expression who need to get clean. The creative brief was to embrace the cheeky, bold, and unapologetic girls, gays, and theys.
Alongside the Creative Director, I crafted a striking visual identity that resonates with the LGBTQ+ community, celebrates queer joy, and empowers folks to be confident in themselves no matter how they identify and present themselves to the world. The design is playful and isn't afraid to break the rules. The packaging challenges traditional skincare branding norms, reflecting Good Girl's mission to empower, uplift, and celebrate individuality. The color palette is bright and floats atop daring photography. Together, these elements create an engaging and memorable vibe.